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Kathie Lee Gifford Is a Trojan Horse for Conservative Causes

April 16, 2014 in Blogs

By Daniel D’Addario, Salon

The less-than-candid 'Today' show host lets her real right-wing flag fly on her podcast.


“Today” personality Kathie Lee Gifford was recently admonished by NBC higher-ups for promoting her line of wines, the punnily named Gifft, on-air. The idea, in part, is that “Today” is to some degree a news program, one that ought to be held to a higher standard than a regular chatfest.

Fortunately Gifford has a podcast, where she has for months been endorsing personal causes, from her wine to right-wing politics. It turns out that Gifford is something of a Trojan horse for conservatism, presenting for an hour a day the banal niceties that get viewers through the morning–then putting out a weekly podcast that’s one long dog whistle with occasional wine plugs.

There’s nothing wrong with this, of course — Gifford’s entitled to her opinions. But the success of her TV persona has rested upon the perception of Gifford as a freewheeling truth-teller who will say anything on camera. As it so happens, this whole time she’s been holding back more than a few opinions.

On a recent podcast episode, for instance, Gifford interviewed Cal Thomas, a Fox News commentator who has said that no new mosques should be allowed to be built in the U.S. and has been outspoken against acceptance of homosexuality. Oddly, Gifford consistently represented Thomas as a nonpartisan figure striving only to find solutions to unnamed crises. “There’s no hidden agenda with you, is there? You just love this country and want it to be great.” The pair went on to discuss the necessity of Congressional term limits (because, in Gifford’s telling, the human heart is twisted and dark) and the so-called “Age of Entitlement.” Gifford told a stem-winder about how she once confronted Hillary Clinton and asked her when rich people “became the enemy.” (The social safety net, in Gifford’s telling, “destroys lives” because dreams of growing rich are what make life worth living.)

Gifford and Thomas agree on just about everything — for much of the interview, neither will mention President Obama at all, but they shame the listeners for not voting, or …read more

Source: ALTERNET

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