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Milwaukee Bar Constructs Fake Brazilian Slum Where Yuppies Can Enjoy Watching the World Cup

June 12, 2014 in Blogs

By Janet Allon, AlterNet

Lucky customers can experience the glamour of horrific poverty while sipping brewskies.

The World Cup kicks off in Rio de Janeiro this week, a city that is plagued with poverty, terrible inequality, crime, disease and desperation, much of which has been exacerbated by the World Cup.

So, the owner of a bar in Milwaukee thought it would just be a brilliant, hilarious idea to build a fake Brazilian slum for customers to come, relax in, and watch the World Cup in. The faux Brazillian favela is just like the real thing, without the disease, desperation, poor people or armed poice. No, not even. The “installation” is more like a favela themepark, with colorful fake facades, and fake laundry strung across fake windows. And of course, in this “favela,” there are flatscreen TVs and unlimited brewskies.

Here's the bar's proud listing via  OnMilwaukee:

The World Cup begins this week, and Milwaukee’s ready. And, of course, Nomad World Pub is ready, too.

Nomad, 1401 E. Brady St., has month-long celebration on tap and it begins Thursday, June 12 and doesn’t stop until the final match on July 13.

Two block parties (June 22 for USA vs. Portugal and July 13 for the final) are planned. For the final match, Nomad plans “Brasil on Brady,” a two-block stretch of Brady Street featuring live music, Brasilian dancers, vendors, and a Jumbotron for the final match of the tournament.

The Nomad event includes the temporary construction of a courtyard viewing area inspired by the colors and spirit of the mountainside “favelas” of Rio de Janeiro, Brazil. The “Nomad Favela” takes over an adjacent parking lot and consists of a surfboard bar, a Belair Cantina taco shack, and large outdoor space to view all of the tournament’s soccer matches on six large televisions. The unique space is the collaborative effort of a small group of volunteering artists and craftspeople and includes several from Makerspace.

“We like to say we are the home to soccer fans of all nations at the Nomad,” said Mike Eitel, owner of the Nomad. “We really try to provide the best option in the state …read more


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