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Taxing Away Sweet Drinks: Plenty of Baptists, But No Bootleggers

November 27, 2014 in Economics

By Adam Smith, Bruce Yandle

Adam Smith and Bruce Yandle

Amidst all the revelry and regret concerning the Republican election-day sweep, it was easy to miss another groundbreaking victory. Voters in the city of Berkeley, California, gave roaring support for a one-cent per ounce tax on sugary drinks, the first ever in the United States.

As many as 30 previous attempts by U.S. cities and states to tax away sugar in soda have failed, including ballot efforts in San Francisco, Richmond, and El Monte, California, this year alone. What seems like a perfect opportunity for bootleggers and Baptists to perform their political magic just hasn’t been working very well.

Soda tax moralizers are easy to find, but where are our sweetened-beverage bootleggers?”

Why “bootleggers and Baptists”? Recall that both historically supported laws that shut down liquor stores on Sunday, but for entirely different reasons. Taking the moral high ground, the Baptists fervently hoped to see a decline in alcohol consumption. Just as fervently, the bootleggers longed to eliminate competition at least for one day a week. Together, they formed a powerful duo.

The combination of moral and economic interests in pursuing political goals is potent stuff. When this winning coalition goes into cahoots, the politicians smile. One group offers moral cover for actions that put cash in the hip pockets of another politically-important interest group. So how has this played out in attempts to get taxes imposed on sweet drinks?

The “Baptist” part of the story is clear cut. Long-time support for such excise taxes comes from the American Heart Association, the American Academy of Pediatrics, and the NAACP. These and other organizations see sweet drinks as a major detriment to American health and well-being that feeds our skyrocketing obesity and diabetes rates.

And, of course, there was the prominent attempt by former New York Mayor Michael Bloomberg to impose sugary drink strictures. Though he failed to limit consumption in New York City when mayor, he nonetheless passed along $600,000 of his personal wealth to support Berkeley’s sugary-drink tax proposal. 

But where are the bootleggers? If we probe a wee bit deeper, we may discover why there is no bootlegger/Baptist success story for taxing away sugary drink consumption. Bootleggers are generally associated with producing substitutes for the highly-taxed or regulated item. For example, U.S. producers of natural gas love it when the Environmental Protection Agency places heavy restrictions on coal-burning power plants.

But in this case, the producers …read more

Source: OP-EDS

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