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This Is How Trump Won Mindless Loyalty From Millions of Americans

March 19, 2018 in Blogs

By Jeremy Sherman, AlterNet

The simple, surefire formula for sycophants.


Many Trump supporters are proud of their absolute faith in him. You see it in the way they beam proudly when they tell reporters that they’d support him no matter what he does. Now that’s unconditional love!

We have mixed feelings about absolute faith and unconditional love. Sometimes we regard them as the highest virtues. Sometimes we think such commitment is pretty dangerous. Unconditional? Would you still love a partner who turned into an ax murderer?

On the receiving end, absolute faith and unconditional love are pretty handy. Gaining that kind of unconditional respect means you can do no wrong, which frees you to do all the wrong you want.

So if you’re into that sort of thing, here’s all it takes to get it. And if you’re not into that sort of thing, here’s what to watch out for.

  1. Target people who can’t stand uncertainty: Go for the hungry, anxious, eager to believe; people who have had their fill of uncertainty and can’t stand anymore.
  2. Target people who don’t notice the downside of absolute faith: These are people who get all dewy eyed when thinking about faith, the kind who either ignore a faith they regard as wrong-headed or will tell you that wrong-headed faith is not really faith.
  3. Get their guard down: You’ll want people who see you as the answer to their prayers, people who want to align with you for a boost in their morale, status and prospects. Charm them. Listen to them and feed them whatever will satisfy them. The hungry are the easiest to eat.
  4. Make bold, vague statements that speak directly to them. (Trump’s “Make America Great” is a great example.) Great how? Your targets can fill in whatever comes to mind. Likewise, you can court someone personally with a line like, “Wow, I can really tell that you’ve got talent for understanding what’s going on!” Bold, flattering, vague. Suckers line right up.
  5. Include them in your “winner’s circle” with talk about the idiots “out there”: Nothing wins faith like disparaging others. You see it at rallies where the speaker riles the audience by ridiculing everyone outside your circle. You can hear it in …read more

    Source: ALTERNET

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